We are excited to announce that our next Heimish wholesale preorder is now live, with an estimated arrival date of 30 March 2026. This batch covers 43 SKUs spanning Heimish's most popular franchises - from the legendary All Clean Balm to the Matcha Biome, Marine Care, Bulgarian Rose, and the brand-new RX advanced care lines - plus select makeup and haircare pieces.
If you are a retailer building a serious K-beauty wholesale catalogue, Heimish is a brand you cannot afford to overlook. Known for its clean beauty philosophy, its consistently high repurchase rates, and a product story that resonates deeply with today's ingredient-conscious shopper, Heimish punches well above its weight in global markets. Read on for the full product breakdown, EAN codes, and ordering information.
Heimish was founded in South Korea in 2016 by a team of cosmetic experts with over a decade of combined experience across the beauty industry. The brand's name is a playful fusion of "heimlich" (German for secret or cosy) and "ish" - evoking a sense of intimate, approachable beauty. Its brand motto, "Grow Your Glow," neatly encapsulates the philosophy: help customers achieve a naturally glowing complexion through clean, effective, skin-loving formulas.
From the outset, Heimish staked its reputation on making clean beauty accessible without the premium price tag often associated with the category. Its products are formulated without parabens, sulphates, alcohol, silicones, mineral oil, and other commonly excluded ingredients, and several products carry EVE VEGAN certification - a growing point of differentiation in international markets.
Within just a few years of launch, Heimish achieved cult status in the global K-beauty community, driven primarily by word-of-mouth around the All Clean Balm - a product that has been rated as one of the best cleansing balms in the world and remains one of the most recommended K-beauty products on skincare forums and social platforms worldwide. Today, Heimish is an all-round beauty brand spanning skincare, cleansing, sun care, makeup, and haircare - with new innovations arriving regularly.
Among all the products in this batch, the Dailism Smudge Stop Mascara 9g stands out as the most-requested individual item by our retail partners. Available in four types (Black Curling included in this batch with EAN 8809481760524), the Smudge Stop Mascara has earned a loyal following for its long-wear, smudge-resistant formula that delivers defined, curled lashes without the telltale flaking and smearing that affect many competitors. It represents Heimish's expansion into the Korean makeup wholesale category and makes an excellent add-on to any K-beauty retail assortment.
The product that put Heimish on the global map. The All Clean Balm is a solid-to-oil cleansing balm that transforms on contact with skin into a silky, aromatic oil, dissolving waterproof makeup, sunscreen, and impurities without stripping the skin. Its formula blends ten natural aroma essential oils - including lavender, eucalyptus, bergamot, tea tree, and citrus - with shea butter and coconut extracts for a cleanse that leaves skin soft, smooth, and balanced. Mineral oil, parabens, and added fragrance are all absent from the formula.
This batch includes the classic All Clean Balm 120ml and the newer All Clean Balm Mandarin 120ml - a citrus-forward variant infused with mandarin and bergamot for brightening benefits - as well as the travel-friendly All Clean Balm Mandarin Mini 50ml, ideal for gifting sets and retail impulse purchases. The All Clean Green Foam 150ml completes the cleansing duo as the recommended second-cleanse step.
The Matcha Biome line is Heimish's most innovative collection and one of the fastest-growing franchises in the brand's portfolio. It centres on Matcha Biome Active - a proprietary complex of fermented matcha water (50% concentration), probiotics, and enzymes cultivated from the clean volcanic soil of Jeju Island. This technology works at a microbiome level to strengthen the skin barrier, soothe redness and irritation, and deliver deep, lasting hydration.
Products in this batch include the Matcha Biome Redness Relief Hydrating Toner 150ml, Matcha Biome Amino Acne Cleansing Foam 150g, Matcha Biome Intensive Repair Cream 50ml, Matcha Biome Oil-Free Calming Gel Moisturizer 100ml, and Matcha Biome Hydrogel Eye Patch 60 patches. The entire range is free from alcohol, parabens, mineral oil, and allergen ingredients, with a skin irritation index of 0.00 - making it an excellent choice for retailers targeting sensitive skin consumers.
The Marine Care line harnesses the vitality of marine water, seaweeds, and minerals to deliver science-led hydration and targeted active-ingredient treatments. This batch includes: Marine Care Algae + Panthenol Deep Moisture Nourishing Melting Cream 55ml (2024 version), Marine Care Algae + Peptide Eye Cream 30ml (2024 version), Marine Care Retinol 0.1% Eye Serum 30ml (2024 version), and Marine Care Retinol For Face Serum 50ml. The inclusion of retinol products in a clean beauty framework - at a 0.1% efficacy level - reflects the growing mainstream demand for results-driven actives paired with a gentle, accessible formulation philosophy.
The Bulgarian Rose collection brings a touch of floral luxury to the Heimish lineup. The Bulgarian Rose Satin Cream 50ml (2024 version) delivers rich, velvety hydration with a silky skin-feel, while the Bulgarian Rose Water Hydrogel Eye Patch 60pcs (new version) provides intensive under-eye care with cooling, plumping hydrogel technology. Both are strong gifting and premium retail items.
Heimish's RX line is the brand's most recent and arguably most ambitious expansion - a collection of targeted treatment products addressing specific skin and hair concerns with clinical-grade actives. This batch brings a comprehensive selection:
- RX Hyaluronic Acid Hydrating Serum 35ml
- RX Hyaluronic Acid Rich Whipped Cream 50ml
- RX Multi Vitamin Dark Spot Cream 50ml
- RX Multi Vitamin Glow Serum 35ml
- RX Retinol Bakuchiol Booster Oil 35ml
- RX Retinol Bakuchiol Eye Cream 30ml
- RX Retinol Bakuchiol Hydrogel Eye Patch 60 patches
- RX AHA BHA Enzyme Scrub 130ml
- RX Amino Biotin Revitalizing Shampoo 400ml
- RX Amino Keratin Heat Protecting Leave In Treatment 150ml
The combination of bakuchiol (a plant-based retinol alternative) with retinol in the RX line reflects sophisticated formulation thinking, catering to consumers who want both efficacy and gentleness. The haircare additions expand Heimish's retail potential into adjacent categories.
This batch rounds out with several additional bestselling and new items: the Artless Glow Base 40ml (new version) and Artless Glow Tinted Sunscreen 40ml for natural-finish base makeup; the Moringa Ceramide BB Cream (shade #19 Fair Beige, 2023 version) and Moringa Ceramide Watery Sunscreen 50ml; the Dailism Lip Gloss #03 Rosy Coral (2024 version, 6 colors); the soothing Watermelon Moisture Soothing Gel Cream 110ml; and the fan-favourite Black Tea Mask Pack 110ml.
8809481760678 - All Clean Balm 120ml
8809481761996 - All Clean Balm Mandarin 120ml
8809481762016 - All Clean Balm Mandarin Mini 50ml
8809481760722 - All Clean Green Foam 150ml
8809481760463 - Artless Glow Base (New Version) 40ml
8809481762252 - Artless Glow Tinted Sunscreen 40ml
8809481760906 - Black Tea Mask Pack 110ml
8809481760890 - Bulgarian Rose Satin Cream (2024 Version) 50ml
8809481760883 - Bulgarian Rose Water Hydrogel Eye Patch (New Version) 60pcs
8809481762382 - Dailism Lip Gloss - 6 Colors (2024 Version) #03 Rosy Coral
8809481760524 - Dailism Smudge Stop Mascara - 4 Types Black Curling
8809481761248 - Marine Care Algae + Panthenol Deep Moisture Nourishing Melting Cream (2024 Version) 55ml
8809481761217 - Marine Care Algae + Peptide Eye Cream (2024 Version) 30ml
8809481762108 - Marine Care Retinol 0.1% Eye Serum (2024 Version) 30ml
8809481762443 - Marine Care Retinol For Face Serum 50ml
8809481761811 - Matcha Biome Amino Acne Cleansing Foam 150g
8809481761828 - Matcha Biome Hydrogel Eye Patch 60 patches
8809481761859 - Matcha Biome Intensive Repair Cream 50ml
8809481761934 - Matcha Biome Oil-Free Calming Gel Moisturizer 100ml
8809481761804 - Matcha Biome Redness Relief Hydrating Toner 150ml
8809481762320 - Moringa Ceramide BB Cream - 8 Colors (2023 Version) #19 Fair Beige
8809481762306 - Moringa Ceramide Watery Sunscreen 50ml
8809481762542 - RX AHA BHA Enzyme Scrub 130ml
8809481762566 - RX Amino Biotin Revitalizing Shampoo 400ml
8809481762573 - RX Amino Keratin Heat Protecting Leave In Treatment 150ml
8809481762658 - RX Hyaluronic Acid Hydrating Serum 35ml
8809481762580 - RX Hyaluronic Acid Rich Whipped Cream 50ml
8809481762597 - RX Multi Vitamin Dark Spot Cream 50ml
8809481762634 - RX Multi Vitamin Glow Serum 35ml
8809481762641 - RX Retinol Bakuchiol Booster Oil 35ml
8809481762603 - RX Retinol Bakuchiol Eye Cream 30ml
8809481762665 - RX Retinol Bakuchiol Hydrogel Eye Patch 60 patches
8809481761378 - Watermelon Moisture Soothing Gel Cream 110ml
The global Korean skincare wholesale market is in the midst of an extraordinary growth cycle. South Korea's cosmetics exports surpassed USD 11.4 billion in 2025 - a 12.3% year-on-year increase - and the K-beauty market is projected to reach USD 21.5 billion globally by 2036. The United States is now Korea's single largest cosmetics export market, with shipments growing 40.9% in Q1 2026 alone.
Within this booming category, clean beauty wholesale brands with credible ingredient stories and proven bestsellers are the ones driving the most consistent retailer demand. Heimish ticks every box:
- A verified bestselling hero product (All Clean Balm) that drives trial and loyalty
- A clean, vegan-certified product philosophy with EVE VEGAN credentials
- An expanding range that allows retailers to grow basket size across skincare, makeup, and haircare
- New innovation (Matcha Biome, RX line) that keeps the brand fresh and headline-worthy
- Accessible formulas for sensitive skin consumers - a fast-growing retail demographic
GIL carries Heimish as part of our curated portfolio of over 200 brands, with dedicated stock and preorder cycles to ensure consistent supply for your business.
This Heimish batch is open for preorder now, with estimated arrival of 30 March 2026. Quantities are limited - contact us to confirm your allocation.
WhatsApp: +852 4663 1138
Email: info@giftsind.com
Website: www.giftsind.com
Located in the heart of Asia's trade hub, our Hong Kong headquarters is our main operational center. We believe in transparency and welcome our partners to schedule a visit to meet our team.
